PROJECTS PHOTOSABOUTSERVICES CONTACT BITÁCORA

2025
SERMAR
Naming
Branding
Visual Identity
Art Direction
Photography
Audiovisual

“Sermar is a mantra—an entire universe aligned with the rhythm of the sea.”

A gynecology and obstetrics practice located in Costa Rica’s Caribbean, dedicated to promoting women’s health and well-being through evidence-based care guided by a deeply human approach. Each consultation is grounded in science, trust, and respect, creating a safe space for meaningful medical care.

Its work goes beyond addressing health concerns. The practice seeks to empower each patient through knowledge, active listening, and thoughtful guidance, offering respectful support across every stage of life and every personal journey.

Sermar is conceived as a space that honors the profound connection between femininity and the sea. A place where care is holistic, conscious, and close, designed so every woman feels safe, supported, and truly understood.

An identity that celebrates the fluidity and transformation of the female body.

Here, every process is approached with sensitivity, experience, and a thoughtful attention to each woman’s individual needs. Care is not rushed or standardized; it is personal, respectful, and rooted in genuine listening. In this space, understanding the body becomes an act of compassion.

It is no coincidence that Amarse and Sermar share almost the same letters. Their connection reflects a deeper truth: caring for ourselves is also a way of loving ourselves. In honoring the body and its rhythms, we affirm that self-care is an essential expression of self-love.

Approachable

An interaction grounded in trust and respect, fostering lasting relationships through professionalism, transparency, ethics, and warm, attentive care.

Committed

To the holistic well-being of patients, offering professional care supported by modern tools, medical knowledge, and a women-centered approach across every stage of life.

Efficient

Blending professionalism, agility, and organization to deliver timely and reliable care, without compromising the human quality of the service.

Reassuring

A space where every patient is heard, welcomed, and validated. Care is provided with sensitivity and empathy, creating an atmosphere of comfort and trust.

SJO, Costa Rica |