Benzoni
ART DIRECTION
BRANDING
VISUAL IDENTITY
PHOTOGRAPHY
ABOUT
Benzoni is a gynecologist and obstetrician who grew up surrounded by women whose strength and wisdom inspired his lifelong commitment to their well-being.
From within the healthcare field, his mission is to become a trusted ally and reference in comprehensive women’s health—creating a safe space where trust, empathy, and respect are at the core of every interaction.
CHALLENGE
The main challenge in developing the visual identity was to set the brand apart from the conventional aesthetic of the medical field. I did this by embracing a vibrant, unexpected color palette—one that intentionally moves away from stereotypes and clichés commonly associated with femininity.
This project allowed for a bold and intentional design approach that reflects the brand’s values: trustworthy, solution-oriented, warm, and rooted in meaningful care.
IDENTITY
This project explores how visual design can transform the way we experience healthcare—making it more human, warm, and inclusive.
Benzoni is a gynecology and obstetrics personal brand built on empathy, trust, and a deep respect for women’s health. The challenge was to craft a brand identity that broke away from traditional, clinical aesthetics often seen in the medical field.
Instead, the visual language embraces vibrant colors, diverse illustrated female characters, and fresh, modern photography—all working together to reflect a new kind of care: one that feels approachable, empowering, and emotionally connected.
The result is a bold and honest identity that celebrates individuality, softness, and strength—while positioning Benzoni as a trustworthy, solution-oriented, and compassionate space for women at every stage of life.
CREDITS
Design, Photography and Art Direction: Rose DiMarte
Motion Graphics, Photography Assistance and Retouching: Alo Murillo
Client's Testimonial
— "Very happy and satisfied with all work!"
Walter Benzoni
