Noble
Esperanza
ART DIRECTION
NAMING
BRANDING
VISUAL IDENTITY
PHOTOGRAPHY
ABOUT
Noble Esperanza is a specialty micro coffee farm nestled in the lush mountains of Naranjo, Alajuela, Costa Rica. Surrounded by rich nature and ideal climate conditions, this project celebrates the connection between heritage, tradition, and coffee excellence. Its main markets include Japan, Korea, Europe, and the United States, offering a unique opportunity to position a local brand with a global identity.
CHALLENGE
The challenge was to create a visual identity that captured both the nobility of the artisanal process and the hope that drives its producers—a brand that represents not only high-quality coffee but also a story of dedication, sustainability, and connection to the land.
From the color palette to the logo and graphic elements, the design aims to evoke a sensory experience—an invitation to journey from the mountain to the cup. The result is a warm and authentic brand capable of connecting with discerning consumers around the world.
IDENTITY
This project is a tribute to family legacy and the quiet strength of tradition.
The visual identity was designed to honor the story behind every bean—capturing both the nobility of the artisanal craft and the enduring hope of a community deeply connected to its land.
Through a carefully curated design system—ranging from bold graphic compositions and a warm, earthy palette to human-centered photography and custom brand storytelling—the visual universe of Noble Esperanza bridges local authenticity with international appeal.
From the logo to the packaging, from environmental graphics to brand messaging, this project is a celebration of place, purpose, and the people behind the coffee.
CREDITS
Art Direction & Graphic Design: Rose DiMarte
Photography: Rose DiMarte & Alo Murillo
Video: Alo Murillo & Alex Murillo
Drone: Alex Murillo
Video editing: Alo Murillo
Music: Gabriel Pérez
Murals implementation: Gabi Sancho
Client: Noble Esperanza
